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Starting a Business : Making a Green Business
Poziom:
Temat: Biznes
Recycled paper products and other recycled
materials in your business are becoming more
and more important with our limited resources.
This is Clayton Christopher, founder and CEO
of Sweet Leaf Tea Company, on using recycled
paper and products in your company. It has
become more and more important. There is so
much out on the news today about trying to
get our companies more green, being a good
corporate citizen so not only does it help
you market your company better but it is also
just the right thing to do especially given
the crazy increase in energy and fuel expenses
that we have had. Here at Sweet Leaf Tea we
don't look at it just as in a vacuum we look
at it really across the entire spectrum of
our business in terms of how we can leave
a small carbon foot print on this planet,
everything from using, this is my printing
machine, using the back side of paper. We
print on the back side of a lot of our paper
unless it is a report that is going external.
Anything internal within our business that
just our employees are going to see we always
reuse our paper and print on the back of it.
All of our paper that we use is 100% recycled.
You can buy it at any office supply store
these days. All of our business cards and
paper systems, letters, those are all recycled
and then from there it is just a continual
process. It is not like you can get to the
top of the mountain on being more green and
reducing your carbon foot print. It is a continual
process. We now talk to our manufacturers,
the plants that bottle our tea and we are
working with them to use halogen lights that
use a lot less energy. We are working with
them on putting solar panels in the plant
so there is, it is just a continual process.
You can't really think o'kay I'm going to
do this, this, and this and then I'm green.
It really has to be a continual evolution.
It is a continual climb to the top of the
mountain so it is a fun process too. It helps
to retain employees, it creates a better culture
on your company so not only does it reduce
the carbon foot print but it has a far reaching
effect. And then don't be scared to talk about
that. This is Clayton Christopher with Sweet
Leaf Tea Company.
