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Coca-Cola One of the Most Popular Brands on Facebook
The world´s leading brand in the soft drink industry Coca-Cola has also become one of the most sought-after brands on Facebook. With its 35 million fans it has the 16th-most-popular page.
Also among the first in terms of fans on their official pages are stars like Lady Gaga, Rihanna, Eminem and brands like Disney (no. 23).
The popularity on social networks means a lot to the beverage producer. "Fans are twice as likely to consume and 10 times more likely to purchase than non-fans," Coke´s senior vice president Wendy Clark said in an interview.
source:shortnews.com